Digital Magazines Are The Anti-Future
By
Rex Hammock had this choice quote about digital magazines, in response to a USA Today article about Zinio and the supposed future of digital magazine convergence.
I think digital magazines are great — for people who think PDFs are the best way use the web.
His quote strikes at the core of why digital magazines won’t make it — there’s no reason or use for it. We already have interactive technology to browse, read and interact with content, it’s called HTML. And if you want whiz bang UI, sprinkle a little AJAX and/or Flash on it.
