Imagine signing a simple $399 deal to promote your business on golf course scorecards only to be billed nearly twice that, months later, and your ad never shows up. This is the reality many U.S. small business owners have faced with Direct Fairways, a company now facing scrutiny over its billing practices, ad delivery, and high-pressure sales tactics.
Who Is Direct Fairways?
Headquartered in Tempe, Arizona, Direct Fairways has been operating since 2011. The company offers advertising on printed materials such as golf scorecards, yardage books, and course guides, promoting local businesses to golfers in select regions. It sounds like a creative and targeted marketing approach, but many customers report that the experience doesn’t live up to the pitch.
The Complaints: More Than Just Misunderstandings
The Better Business Bureau (BBB) has recorded over 290 complaints against Direct Fairways, with more than 80 submitted in the past 12 months alone. You can view the official complaint record on the BBB website. These complaints consistently highlight issues like unauthorized charges, auto-renewals, and failure to deliver the promised advertising.
One small business owner claimed they were charged $798 across two unexpected transactions, after initially agreeing to a one-time $399 fee. Others tell similar stories: signed contracts for a flat rate, followed by repeat charges, with no warning, no approval, and no receipts.
Even worse, several customers report that their ads were never printed or distributed. In one case, a business physically checked the golf course to verify their area, but nothing had been published. The lack of accountability and clarity is a recurring theme.
Sales Pressure and Hidden Contracts
Many complaints also describe Direct Fairways’ sales tactics as overly aggressive. Cold calls were common, and sales reps often pushed business owners to provide credit card details on the spot, offering steep “one-time discounts” for immediate payment. This created confusion around terms and led to vague or loosely worded contracts.
Unfortunately, these tactics aren’t exclusive to Direct Fairways. Similar strategies have been exposed in other industries as well. For instance, the Augusta Precious Metals lawsuit revealed how persuasive marketing and unclear documentation can lead to unexpected costs and financial stress. Both cases highlight the need for small businesses to remain vigilant when approached by high-pressure sales teams.
Direct Fairways’ Response
To their credit, Direct Fairways has responded to many BBB complaints. In some cases, they provided digital proofs, shipping information, or issued partial refunds. They also claim that many issues stem from misunderstandings or isolated incidents.
However, not all responses have satisfied customers. Some say refunds were offered only if they removed their public complaints. Others report long delays and incomplete resolutions. The disconnect between how the company presents itself and how customers feel they’ve been treated remains unresolved.
Is There a Lawsuit?
As of now, there is no active class-action lawsuit publicly filed against Direct Fairways. However, the BBB has flagged a “Pattern of Complaints” and continues to monitor the company’s activity.
There was also a case filed with the National Labor Relations Board (NLRB) in 2022, alleging coercive labor practices. That case was officially closed in 2023 without a formal judgment. While no widespread legal action has been taken, many affected customers have pursued refunds through credit card disputes or contacted attorneys.
What This Means for U.S. Small Businesses
The Direct Fairways situation serves as a cautionary tale. U.S.-based small businesses must be especially careful when approached with unsolicited advertising opportunities. Before entering into any agreement:
- Request a clear, written contract.
- Verify the golf course’s involvement directly.
- Look for auto-renewal clauses or vague billing terms.
- Use a business credit card to retain chargeback options.
If you’ve already been billed without authorization, dispute the charges immediately and report the issue to your state’s Attorney General or the BBB.
Frequently Asked Questions
Is Direct Fairways a scam?
Not officially, but the consistent complaints and billing concerns raise serious red flags.
Can I get a refund?
Some customers have received full or partial refunds, often after BBB disputes or credit card chargebacks.
Is there a lawsuit?
No class-action lawsuit is active, but many customers have considered legal options.
How can I protect myself?
Never give payment details over the phone. Ask for clear documentation and verify all claims before signing anything.
Should I trust golf scorecard advertising?
Yes, but only when you’ve verified the golf course partnership and confirmed where and how your ad will appear.
Conclusion
Direct Fairways may have started with a creative idea, but the number of customer complaints and unresolved issues raises major concerns. Until more transparency and consistency are shown, U.S. small businesses should proceed with caution. Always read the fine print, confirm everything in writing, and protect your financial information. In today’s marketing world, trust needs to be earned, not assumed.